Copycat Rakusen’s fabulous fruit flapjacks!

Delicious, chewy, oaty flapjacks studded with juicy dried fruits and richly flavoured with syrup and coconut. Dairy free, parve, vegan, and utterly yummy!

It’s been a while since Rakusen’s discontinued their fruit flapjacks, but I still miss them.

Unfortunately, while some people loved them, they apparently didn’t sell as well as chocolate digestives and oaty biscuits. So I was left with only one course of action. To get into the kitchen and make fruit flapjacks myself.

copycat rakusens fruit flapjacks

Desperate times call for desperate measures…

I analysed the ingredients of the Rakusen’s flapjacks, and compared dozens of flapjack recipes. to work out how to replicate the Rakusen’s ones as closely as possible. I used the nutritional information on the packet to gauge how much fat/sugar/fruit/etc to include. And eventually, having done my research, I put on my apron and got busy.

copycat rakusens fruit flapjacks

My preparations paid off. These lovely homemade fruit flapjacks are moist, chewy and dense, studded with delicious dried fruits. They have a wonderful rich sweet flavour from the syrup and coconut – I’m not sure I would have noticed the coconut in the originals if I hadn’t read the ingredients list, but the subtle flavour definitely helps to make these super-yummy. Thanks for the inspiration Rakusen’s!

copycat rakusens fruit flapjacks

And now the good news!

My copycat fruit flapjacks were a hit all round, and even got the seal of approval from my daughter Kipper – as you can see in the photo! They are perfect lunchbox treats, after-school snacks, or mid-morning energy boosters. Or just a delicious mouthful with a cuppa whenever you need one. 

They are also, pleasingly, super-easy to make. Just melt, stir, and bake! So, until someone starts a successful bring back the Rakusen’s fruit flapjack petition, I think I’ll be making these quite regularly.

I cut my flapjacks into 9 fingers, but you could probably get a few more or less depending on how you cut them.

Delicious, chewy, oaty flapjacks studded with juicy dried fruits and richly flavoured with syrup and coconut. Dairy free, parve, vegan, and utterly yummy!

Delicious, chewy, oaty flapjacks studded with juicy dried fruits and richly flavoured with syrup and coconut. Dairy free, parve, vegan, and utterly yummy!

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Fruit Flapjacks

Copycat Rakusen's fruit flapjacks 
Course Cake, Snack
Cuisine British
Prep Time 10 minutes
Cook Time 20 minutes
Total Time 30 minutes
Servings 9
Calories 195kcal
Author Helen


  • 75 g margarine or butter (1/3 cup)
  • 75 g soft brown sugar (1/3 cup + 1 tbsp)
  • 1 tbsp golden syrup
  • 125 g porridge oats (1 1/3 cups)
  • 35 g plain flour (1/4 cup + 1 tbsp)
  • 50 g raisins or sultanas, or a mixture (1/4 cup)
  • 25 g desiccated coconut (1/3 cup)


  • Preheat the oven to 180C (350F). Line a loaf tin with baking parchment.
  • In a medium saucepan, melt the margarine, brown sugar and syrup together over a moderate heat.
  • Remove the pan from the heat and add the oats, flour, dried fruit and coconut, and mix thoroughly to combine.
  • Turn the mixture into the prepared loaf tin and press down well. Bake at 180C (350F) for around 20 minutes until just golden on top.
  • Remove from the tin, score into fingers, and cool on a wire rack.
  • Eat and enjoy!

If you enjoyed these I’m sure you’ll also love my coconut cranberry oatmeal cookies, these easy double chocolate muesli cookies, this super-fruity chocolate tiffin, or these delicious squidgy date and coconut flapjacks – made with date syrup.

copycat rakusens fruit flapjacks.


  1. Can these be made with oil instead of marg and no syrup?

    • Hi Rachel. It may be possible to substitute oil for marg/butter although I’m not sure how they would hold together, but the syrup is important for the texture so I think leaving it out would be a bad idea. Sorry.

  2. Hi Helen, Looks good. I have been making a fruit flapjack for years and gradually honed my recipe to create what I think is the perfect amount of gooiness. I use a mixture of dried fruit, usually whatever is in the cupboard but often includes apricots and dates. I pulse the fruit in the food processor to break it up a bit and then add it to the butter/syrup/sugar mix while it is still hot in the saucepan. I give it a while to soften before I add the oats. Then bake as normal. Makes a gorgeous gooey flapjack.

  3. I really like adding coconut to my flapjacks too! I think it gives such a nice flavour.

  4. I love fruit in flapjacks it lifts them to scrumptious rather than just delicious and these look very tempting indeed!

    • I love dried fruit in anything. It’s a constant struggle to make plain biscuits/cakes/other – I must fight my instinct to alway throw a handful of raisins in!

  5. nadiashealthykitchen

    I’ve never tried Rakusen’s fruit flapjacks, but your version looks delicious! I think homemade always tastes better than shop bought anyway 🙂

  6. Mmm these sound like just the sort of thing my kids would love to eat after school. Wonder if I have time to whip up a batch before they get home!

  7. I love coconut in my flapjacks and cereal bars too! I’d never heard of Rakusens but these are so much like my mum’s flapjacks – even the recipe looks practically the same!

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